A(rt) Live comprises 4 students from Singapore Management University (SMU) who wanted to promote the public profile of Very Special Arts Singapore Ltd (VSA). The concept of their project was to get the public to dedicate messages to the disabled artists at VSA and these messages will be presented to them at the end of their project. The purpose was to support and encourage the disabled artistes to overcome challenges in their lives and spur them on to greater heights and showed them that there are people out there who acknowledge their hard work.

Mobilising a total of 550 volunteers, they did 9 roadshows over 3 weekends at Suntec City, East Coast, Hougang Mall and SMU to solicit dedication messages from the public. The public were asked to show their encouragement to the VSA beneficiaries through the writing of messages on giant dedication board and also buying a dedication card for a minimum sum of $2. The team faced the problem of slow sales initially but they were quick and flexible in changing their strategy thus increasing their sales significantly. They further enhanced their cause by setting up a drawing corner for children during one of their roadshow for them to express their dedication to the beneficiaries. The group’s efforts raised a total of $18,357 for VSA and reached out to about 29,500 people.